NEW ANTIQ STANDARD
Depth you can see: the photograph, the meaning card, provenance, a reasoned value. You upload the raw material — the platform assembles the storefront package. Not a market label — a mark of trust, like Michelin or Pantone in their own worlds.
NEW ANTIQ STANDARD is a package that prepares an object for sale: photography to a single standard, a bilingual meaning card and a certificate of provenance. The Standard prepares the presentation; it does not change the object's valuation.
THE SAME OBJECT · THREE LEVELS OF PRESENTATION
Chesterfield sofa, leather. Used, good condition
- one photo with a flash, a random background
- a price out of thin air — no reasoning
- no era, no origin, no history
- flaws hidden — trust at zero
- the buyer haggles blind and walks away
Chesterfield · England, c. 1880
- your photo as it is — 1–2 frames, unedited
- Read in a minute: era, rarity, valuation
- a short meaning card — automatic
- enough for yourself and the feed — not for a storefront
This is what a scan in the app does — instantly and almost for free. The Standard begins where a sale is needed.
FRAME 1/8 · FRONT · TAP TO ENLARGEChesterfield, red morocco · England, c. 1880
- 8–12 “light in the dark” frames: angles, patina, hallmark
- a meaning card in O.'s voice — a biography, not a listing
- honestly: what we know / what we don't / where the flaws are
- a numbered provenance certificate · RU + EN
- social formats and a PDF — in your brand kit
- options: in-room visualization, video, a shoot by a photographer
The Standard isn't a level of valuation — it's a package of preparation for sale. The valuation comes from the curator, and it's already there in the basic card from the scan. The Standard package turns a reading into a storefront: professional photo processing, considered angles and details, a deep description, a certificate, formats for every channel. A listing sells furniture, a scan sells understanding, the Standard sells trust — the kind people pay a premium for.
THE MEANING CARD AND THE CERTIFICATE · HOW THE BASE DIFFERS FROM THE STANDARD
“This Chesterfield lived a century in one house. The morocco is worn where a palm used to rest — and that's not wear, it's a diary. What we know: England, c. 1880, oak frame, its original leather. What we don't: the name of the workshop — the upholstery hid the hallmark twice.”
THE DEPTH OF THE WORK · WHAT THE PLATFORM DOES
8–12 considered frames
Front, three-quarter, back and underside, the hallmark, the texture of the patina up close — and flaws shown honestly, in a frame of their own.
“Light in the dark”
One brand tonality: warm directional light, a quiet background, one hero in the frame. No over-polishing — the patina stays a biography.
The meaning card
O.'s voice: era, origin, story — and an honest “what we know / what we don't.” RU + EN.
Valuation and provenance
A range from live comparable lots, a numbered certificate, tags and categories — the object is findable by search.
WHAT THE STANDARD IS MADE OF
The seal of the standard on storefronts, cards and drops. This site is itself a demonstration of the standard: depth you can see.
Photo standard
“Light in the dark”: warm directional light, a field of quiet, one hero in the frame. The patina is a biography, not a flaw.
The meaning card
A biography of the object in O.'s voice, not a product listing: era, origin, story — and an honest “what we know / what we don't.”
A reasoned value
O.'s valuation with a range and comparable lots — why this much, and not just a number.
Tagging and provenance
One system of categories, eras and origins — objects are findable by search and gather into collections.
HOW THE WORK GOES · FROM BRIEF TO STOREFRONT
You give the raw material — the platform gives the storefront.
A phone and ten minutes per object are enough. All the depth — reading, processing, valuation, texts — is done by O. together with the studio. Package time: 3–5 days.
The brief and the raw material
You fill the brief form by the guide: 6+ phone frames, dimensions, what you know about origin. You can do it aloud — with O.
The reading
The curator reads the object: era, rarity, a valuation range from comparable lots. This valuation is one and the same on any presentation.
Processing
The photos are brought to the “light in the dark” standard. If there's too little material — a Verified photographer from the Masters' Circle will shoot at your place.
Approval
You check the facts and the tone. Edits are part of the package — the card goes out only with your “yes.”
Delivery in the brand kit
A card in RU+EN, a certificate, social formats, a PDF for the client with photos and a link to the storefront. The object goes into the storefront, the feed, a drop.
GUIDE · WHAT TO UPLOAD TO THE BRIEF
Beauty isn't needed — information is. The processing will make it beautiful, to the standard.
WHERE IT WORKS
Packages and storefronts
Objects wrapped to the standard — and the mark on your storefront.
The Gallery
Every post in the shared feed is already presented to the standard.
Every scan
O. reads the object and gives a card straight to the standard.
CURATOR